MOQ Calculator — should you accept that minimum order?
Enter your supplier's MOQ and we'll tell you the cash you'll tie up, how long the stock will last, when you break even — and the exact quantity to negotiate back to.
MOQ Calculator
Every sourcing number in one place
MOQ is step one. SellHandy is building the full toolkit sellers reach for before wiring money to a supplier.
MOQ Calculator
Is this minimum order worth it — and what to negotiate to.
LiveCBM Calculator
Cartons → cubic meters, and what fits a 20ft / 40ft container.
LiveVolumetric Weight
Air-freight chargeable weight vs actual weight.
Coming soonHS Code Lookup
Find the tariff code for your product in seconds.
Coming soonImport Duty
Estimate landed duty by HS code and destination.
Coming soonProfit Margin
True net margin after fees, shipping and returns.
Coming soonHow to read your MOQ, the seller way
Most MOQ tools think like a factory. This one thinks like you — the person wiring the money.
What actually kills sellers: months of inventory
A high MOQ isn't automatically bad — slow-moving cash is. If a 500-unit order takes you 10 months to sell, your money is frozen while storage fees stack up. Our rule of thumb: keep months of inventory under 3 for a new, unvalidated product; under 6 once it's proven.
Why we pre-load FBA & 3PL costs
Generic calculators ask for "variable cost per unit" and leave you guessing. We start from real channel defaults — referral % + fixed fulfillment fee, monthly storage, ad cost, and return rate — so your net margin is honest, not optimistic. Switch templates at the top to match how you sell.
The negotiation move most sellers miss
When the numbers are tight, you don't have to walk away — you counter. We compute the MOQ that would pull your inventory back under 3 months (about monthly sales × 3), so you can go back with a concrete ask: "I can commit today at 240 units." Suppliers often accept 20–30% lower MOQ, especially with a scheduled reorder commitment.
Avoid these MOQ traps
- Ignoring landed cost — a $3 unit is really $3.40+ after shipping; margins vanish fast.
- Forgetting ad spend — new launches often burn $1–3/unit in ads before organic ranking kicks in.
- Over-ordering colors/variants — every variant multiplies your total MOQ and your risk.
- Trusting the seller's rosy sales forecast — run a pessimistic case at 50% of expected sales.
Works as your Alibaba & FBA MOQ calculator
Whether you're vetting a factory quote on 1688 or Alibaba, or planning an Amazon private-label launch, the same math applies — only the cost template changes. Pick FBA US, FBA EU or Shopify + 3PL at the top and channel fees, storage and returns are pre-filled, so it doubles as an Alibaba MOQ calculator and an FBA MOQ calculator.
Worked example
A typical first order — MOQ 500, unit price $3.00, selling price $14.99, monthly sales 80, on FBA US — returns:
| Metric | Result |
|---|---|
| Total order cost (incl. storage) | $2,218.75 |
| Landed cost / unit | $10.46 |
| Months of inventory | 6.3 mo |
| Net margin / unit | $3.78 |
| Break-even | 305 units / 3.8 mo |
| Suggested counter-offer | 240 units (frees ~$1,141) |
Sources & method
Channel defaults reflect common 2026 marketplace rates — for example Amazon's referral + fulfillment structure (≈15% referral + ~$3.50 fulfillment for many categories; exact rates vary by category, see the Amazon selling fees page). The "under 3 months of inventory" rule is a working guideline for unvalidated products; proven products can safely run longer. Returns are modeled as a full refund to the buyer with goods and ad cost retained by the seller.